12.9.24 Punt Update

1. Overview

This week, we focused on critical business and product improvements while pushing forward with user growth. We revamped the marketing site, formalized the JTBD (Jobs to be Done) framework, financial scenarios, and lean canvas model. The user base grew from 126 to 156—a 23.8% week-over-week growth!

2. Key Metrics

• User Growth: Increased from 126 to 156 users (23.8% WoW growth).
• User Retention: 96% of users remain actively engaged.
• Users Disabling Punt: 0

3. Product/Operations

New Features & Enhancements:

• Data Collection for Drafts and Realized Sends:
  • Enables dataset building for AI improvement.
  • Helps measure drafting effectiveness.
• Prompt Engineering:
  • Improved input parsing for more accurate and context-aware responses.
• Gmail Thread History in Drafts:
  • Added capability to include thread history when drafting replies, enhancing context for AI-generated responses.

Ongoing Improvements:

• Continue refining AI to better align with user writing styles.
• Further stabilize and optimize Gmail middleware to prevent errors.

4. Sales & Marketing

Business Initiatives:

• Revamped Marketing Site:
  • Improved design and messaging for better engagement.
• JTBD, Financial Model, and Lean Canvas Model Completed:
  • Clarified product-market fit and strategic goals.

Marketing Efforts:

• Outreach Campaigns:
  • Continued targeted email outreach with MailReef + Smartlead.
• Competitor and Retargeting Ads:
  • Launched new campaigns via Google Ads.

5. Financials

• Expenses: Self-funded with total spending to date at $5,940.

6. Current Focus/Priorities

Top Priorities:

1. Grow User Base:
   • Targeting a 25% increase to reach 195 users.
2. Complete Google Security Review:
   • Ensuring compliance and security for user data.
3. Enhance Onboarding Experience:
   • Streamline the process for new users.

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